Manufacturers large and small have portfolios of discoveries and patents for which …
– an avenue to commercialization has not been envisioned, or
– new commercial uses must be envisioned in order for the company to continue to grow; or
– creative marketing concepts are needed to enter new geographic or demographic markets.
In this Commecialization Challenge, we invite you—with advice from faculty and industry experts—to conceptualize applications and marketing plans for underperforming IP. (Sometimes a group of innovators—attacking the issue from oblique angles—can discover novel solutions.) Solutionists with “winning” ideas will be rewarded for their efforts.
Designed for students who are: Innovators, Developers, Product Designers, Engineers (ME, EE, Bio, Computer, Software), Graphic and Web designers, Marketers and Customer researchers, Entrepreneurs, Accountants and Finance Majors