To compete in the 21st Century economy, you need much more than a good name and logo. You need a brand that captures the hearts and minds of your target audience. The foundation of effective brand communication is a strategically sound, clear brand positioning. Learn the methods and strategies Tony has employed over the course of his career from Pepperidge Farm to Litchfield Distillery, which helped his clients create endearing brands consumers adore.
Attendees will receive tools and templates to:
– write a clear and precise positioning statement;
– build a brand essence pyramid;
– develop a brand voice and values;
– translate all the above into marketing communications.
If you’re struggling with your marketing efforts, you won’t want to miss this foundational marketing course!